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Jeff Jarvis to deliver President's Lecture in New York

Posted byClark Parsons24-Sep-2009 22:10 +CET

Jeff Jarvis to speak as part of USA module

It's now official that we have landed Jeff Jarvis to deliver a President's Lecture during the USA module next January in New York. We're really excited about this, especially given Jeff's current (and quite public for the blogosphere) battle against cancer. The fact that confirmation came now during Jeff's convalescence from surgery is testimony to Jeff's love of his work or unflappability, or both.

Our Class 2 cohort had a great session with Jeff in New York in May 2008, and for that we have class valedictorian and web guru Shaun Abrahamson to thank for the tip. Since then we've begun working together with Jeff on his New Business Models for News initiative and will even unveil some current group projects related to that when we're in the U.S.

Jeff joined our Board of Governors last year and has now become even more influential in media circles due to his terriffic book synthesizing web economy business principles, What Would Google Do?

The lecture will be open to the public (with invitations going out in January), and the date is set for January 22. Mark those calendars, New Yorkers. The rest of you can catch the video of it on the website afterwards.

Jeff's blog Buzzmachine is also worth a bookmark...

Tags: president's lecture, jeff jarvis, usa module, new york

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Sergio Alcocer wins Hispanic Creative Advertising Award

Posted byClark Parsons24-Sep-2009 21:09 +CET

Congrats to our recent graduate Sergio Alcocer for winning yet another award with his Austin. Texas company LatinWorks. This time he nabbed an Hispanic Creative Advertising Award for a low-budget but high-imagination campaign for the Cine Las Americas film festival.

Sergio has built a great reputation as an expert in marketing to Latin Americans in el Norte, and in this case he manages to poke some fun at Argentinia's former President Menem along the way. He's an easy target when you see the footage.

You can check out the full Ad Age article here.

Courtesy of Advertising Age, here's the ad.

Thanks, David!

Tags: alumni, awards, advertising, sergio alcocer, ethnic marketing

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Our quiet Website relaunch

Posted byClark Parsons24-Sep-2009 21:09 +CET

Our quiet website relaunch

It has taken a long time (as website projects always seem to do), but we're proud to unveil our (permanent-) beta version of the new website. We've had a redesign deployed since late June, but now the final back-end features have come online. In the coming days and weeks the scaffolding will take on more and more decoration in the form of content, especially as we backfill the site with months and even years of legacy material from both the former website and our brimming archives.

Aside from the blog, we're most jazzed about the new possibilities for video. It's mashed up with our YouTube channel, and the photo archive is mashed up with our Flickr account. So we're looking forward to having a flexible, nimble way to showcase the people and ideas of the school. In our Absolut world, watching a video can lead you to a person, which leads you to an event, which leads you to a blog post, which leads you to a piece of wisdom, and so on. We hope you'll immerse yourself in the great people, ideas and activities associated with the school.

We once had a blog on our old website, but it died on the vine before I arrived on the team. I never really understood why, and it's been one of my main goals to kiss the blog back to life and make it a key piece of our existence. We have an amazing community of thinkers and creative people associated with the school, and my goal is that we can reflect the passion and impact that this young organization is generating.

Thanks to our design firm, Novamondo, for a clean, elegant and functional design plus a tireless eye for details in the execution. Thanks to our programming and application partners at TD Solutions for delivering (after some bumps in the road that we made it through together) a remarkably versatile and workable back-end. Thanks to one member of the TDS team in particular; David, from now we have dubbed you Sir David. And thanks to the Berlin School team, especially Will Taylar, who has shown resourcefulness, patience and good cheer throughout this open heart surgery.

If you notice bugs or problems, spartan text passages, anything labelled "test" or "text", or other head-scratchers, especially in these first days, please bear with us. We are learning to taxi this complex Airbus before we can fly it, but we're glad you're on board in any case.

Tags: website

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