Congrats to our recent graduate Sergio Alcocer for winning yet another award with his Austin. Texas company LatinWorks. This time he nabbed an Hispanic Creative Advertising Award for a low-budget but high-imagination campaign for the Cine Las Americas film festival.

Sergio has built a great reputation as an expert in marketing to Latin Americans in el Norte, and in this case he manages to poke some fun at Argentinia's former President Menem along the way. He's an easy target when you see the footage.

You can check out the full Ad Age article here.

Courtesy of Advertising Age, here's the ad.

Thanks, David!

Tags: alumni, awards, advertising, sergio alcocer, ethnic marketing