Irreverence

Sir John Hegarty is a renowned creative leader. He is one of the world's top creative minds and an industry leader having amassed decades of successful experience and wisdom as a founder of BBH. In this lecture Sir John explores the question, "What makes an idea great?" and examines the power of irreverence in advertising.

Tent talk with Joachim Sauter

Joachim Sauter and Michael Conrad Berlin School tent talk

Doug Guthrie graduation speech

Doug Guthrie graduation speech at the Berlin School of Creative Leadership (August 2009)

Michael Davis

Short spontaneous interview with Michael Conrad.

Key points:

It transformed me into a completely different type of leader.

The difference?

My leadership now is every day based on challenging the assumptions I had yesterday and that‘s at the core of being a great leader.

Lead people to do the same thing.