Irreverence

Sir John Hegarty is a renowned creative leader. He is one of the world's top creative minds and an industry leader having amassed decades of successful experience and wisdom as a founder of BBH. In this lecture Sir John explores the question, "What makes an idea great?" and examines the power of irreverence in advertising.

Tent talk with Marcello Serpa

Throughout his career, Marcello has been noted as Brazil's most honoured art director, having won gold, silver and bronze medals in the principal Brazilian and international advertising festivals. At the Cannes Festival, in 1993, he won Latin America's first Grand Prix and 31 Lions during the last 6 years.

He is the most awarded art director in the 24-year history of the Annual of the Club de Criação; the most honored Brazilian at the Art Directors Club of New York, with Latin America's only two Gold Medals; winner of two Grand Prix at the New York Festival; Best Creative Professional at the Prêmio Caboré in 1993 and 1999; three-time winner of the Abril Advertising Prize; Professional of the Year for Rede Globo Awards in 1993; winner of Gold and Silver statues at the Clio Awards; winner of three Grand Prix at FIAP (Latin American Advertising Festival). He created two covers for Archive Magazine and is the only Brazilian art director to receive Gold at the One Show.

In 1998, he was the first Brazilian to preside over the jury at the London Festival. In 2 consecutive years, he was named Best Creative Director in Latin America and Brazil at Latin Spots magazine's "El Ojo de Iberoamerica" Awards.

Berlin School Graduation 2009

Impressions from Berlin School of Creative Leadership 2009 Graduation Ceremony and Events

Michael Davis

Short spontaneous interview with Michael Conrad.

Key points:

It transformed me into a completely different type of leader.

The difference?

My leadership now is every day based on challenging the assumptions I had yesterday and that‘s at the core of being a great leader.

Lead people to do the same thing.