Irreverence

Sir John Hegarty is a renowned creative leader. He is one of the world's top creative minds and an industry leader having amassed decades of successful experience and wisdom as a founder of BBH. In this lecture Sir John explores the question, "What makes an idea great?" and examines the power of irreverence in advertising.

Tent talk with Sir John Hegarty

Sir John Hegarty is a renowned creative leader. He is one of the world's top creative minds and an industry leader having amassed decades of successful experience and wisdom as a founder of BBH. In this TentTalk with Michael Conrad these two advertising gurus discuss the crucial role of creative leadership and state of advertising today. Sir John makes his case that successful creative professionals are not problem solvers but rather people who "make magic", bring fame to brands and inspire their audiences to think and get involved with products and brands. His approach is to remain irreverent, constantly challenge the norm and asking "Why?" Sir John also explains his optimism for advertising during these challenging times for the industry and the global economy. Learn here also how it feels to be knighted by the Queen of England and how the next vintage of Hegarty wine will taste!

Berlin School Graduation 2009

Impressions from Berlin School of Creative Leadership 2009 Graduation Ceremony and Events

Michael Davis

Short spontaneous interview with Michael Conrad.

Key points:

It transformed me into a completely different type of leader.

The difference?

My leadership now is every day based on challenging the assumptions I had yesterday and that‘s at the core of being a great leader.

Lead people to do the same thing.