Profile

Robert Baensch is Associate Professor of Publishing and the Director of the Center for Publishing, New York University. Before joining NYU, he was a publishing consultant and president of Baensch International Group Ltd. New York. He was senior vice president for marketing for Rizzoli International Publications, Inc. Prior to that as director for publishing at the American Institute of Physics from 1988 to 1991, he was responsible for over 60 journals, a book program and database information services.

Biography

From 1983 to 1988, Baensch was vice president-marketing of Macmillan Publishing Company where, in addition to a full range of marketing and sales responsibilities, he directed the Macmillan Software Company and English as a Second Language Multimedia Program. Before 1983, he was president of Springer Verlag New York, and from 1968 to 1980 vice president and director of the International Division of Harper & Row Publishers, Inc.

Baensch started his publishing career with the McGraw-Hill Book Company, where he was manager of the Translation Rights Department and editorial director of the International Division. He has served on the Board of Directors of the Association of American Publishers and the Society of Scholarly Publishers. He is currently on the Board of the Book Industry Study Group and serves as the Editor for the Publishing Research Quarterly journal. Baensch received his B.A. from Johns Hopkins University, and a degree of SEP from Stanford University Graduate School of Business.

Expertise: International Media - USA (Print)