Hansa Wongsiripitack Wins 2009-2010 Conrad Scholarship

Director of Business Development at Dentsu Media Thailand receives full Berlin School tuition to study digital culture and communication in local environments

Ms. Wongsiripitack is Director of Business Development at Dentsu Media Thailand where she focuses on new business, communications and partnerships.  With a deep knowledge of mobile and wireless technologies and associated business models she has been responsible for the strategy and role-out of several new digital communication services.

In addition to her regular Executive MBA studies at the Berlin School, Wongsiripitack's individual research project will focus on improving communication within local digital communities.  She is particularly interested in exploring the mix of various media platforms people use to communicate, connect and inform themselves.

Wongsiripitack will join the fourth cohort of the upcoming Berlin School Executive MBA in Creative Leadership Program that begins May 10th in Berlin and will continue part-time over one-year around the world in London, New York, Chicago and Tokyo.  Ms Wongsiripitack was selected from a competitive group of applicants from 15 countries.

"I am really looking forward to this exciting opportunity with many thanks to Helga and Michael Conrad,” said Ms. Wongsiripitack.  “Since the Berlin School curriculum is designed to give executives like me the tools to become more effective leaders in the creative industries, the Executive MBA program will help me reach the next step up in my career.  I am particularly looking forward to sharing a Thai perspective on creative communication and leadership in an exchange with top academic faculty, international industry practitioners and my global peers."

Upon granting the scholarship, Michael Conrad said, “Having so many wonderful friends in Thailand and being a huge fan for many years of Thai creativity in communication, Helga and I are extremely happy about bringing Thailand's unique culture to the Berlin School's global classroom by rewarding Hansa this year’s scholarship on the merits of her fresh thesis project proposal focused on digital communication in local environments.  We want to thank all applicants for this year’s Conrad Scholarship for their thoughtful and detailed applications containing a wealth of strong, distinct ideas with the potential to refresh, renew, provoke or change the status quo of communication today."

The Helga and Michael Conrad Scholarship is awarded to a highly promising creative leader with a proven track record of creative excellence, leadership ability to re-invent communication in the creative industries of advertising, marketing, new media, design, entertainment and journalism.  The Conrad Scholarship was created by Steinbeis University Berlin to honor Michael Conrad and his wife Helga.