President's Lecture: The Art of Mixing

The Art of Mixing: Advertising + Film + TV

Michael Conrad, President of the Berlin School of Creative Leadership, cordially invites you to attend the next President's Lecture:

The Art of Mixing: Advertising + Film + TV

Successful brand building often hinges on effective use and mixing of multiple media platforms. To achieve the ultimate result however requires managing a complex web of collaborations within and between production, advertising, media, entertainment, design, etc. Even if each individual element is successful in its own right, one risks falling short of the principal goal unless each component effectively complements the overall objective.

Drawing on their extensive knowledge in mixing different media together to come up with fresh, effective results, two industry masters in advertising, entertainment and branding, João Daniel Tikhomiroff, President Jodaf Mixer Brazil, and Toni Segarra, Executive Creative Director *S,C,P,F Barcelona, team up to share their thoughts and experiences for a special lecture on the art of effective collaboration.

Toni Segarra began his advertising career at Vinizius, a small professional studio he founded with his brother. His first big agency stop was at Vizeversa. Other posts included Creative Director at Contrapunto/Madrid, Founding Partner of Casadevall Pedre'o SPR, and head of the creative department at Delvico Bates, which, after he arrived, won the highest number of awards that a Spanish agency had ever received in one year. Segarra has also been a jury member at national and international festivals, including Cannes.

João Daniel Tikhomiroff is one of the world's most awarded film directors winning 41 Lions in Cannes (11 Gold) and several Grand Prix Awards in Brazilian Festival, FIAP, New York Festival, London Festival, etc. His production company, Jodaf Mixer, was named "Production Company of The Year" by About Magazine (Brazil) five times in a row since 2001. In 2003 he assumed the presidency of Mixer Group (also working as film director of Jodaf Mixer, one of the most awarded commercial production companies in Brazil and Latin America). His company, Mixer, presents a new concept regarding production for all media: a complete synergy of its different expertise. All Mixer companies work as brands and act in an integrated way, under the same roof.


Date: Thursday, September 17th, 2009

Time: 19:00 - 21:00
Location: Berlin School of Creative Leadership
Address: Franklinstrasse 15, 10587 Berlin

Cost: Free

Please RSVP to: rsvp@berlin-school.com

Drinks and hors d'oeuvres will be served following the lecture.